EXPERIENCE:
Sellers Dorsey | Philadelphia, PA
Brand and Graphic Design Manager | March 2023 - April 2024
• Sole creative on marketing team, responsible for building all digital deliverables using Sellers Dorsey’s brand from guidelines
• Redesign of Sellers Dorsey Digest (the firm’s external newsletter)
• Created a module, firm-wide PowerPoint deck that maintained on-brand presentations
• Presented refreshed brand guidelines, including explanation on how to use the firm’s new standardized PowerPoint
• Boosted engagement on sellersdorsey.com through digital campaigns
All Around Creative | Medford, NJ
Graphic Designer | July 2021 - February 2023
• Lead designer for Couchbase, Inc.; work included digital campaigns across social platforms, trade show booths, and event materials
• Coordinated with overseas partners on production
• Partnered with development team on WordPress websites
• Social media to further AAC’s recognition and increase awareness
Teach For America | New York, NY and Philadelphia, PA
Art Director, Managing Director | May 2016 - July 2020
• Promoted to lead creative for fundraising campaigns and development initiatives; lead designer for studio, fulfilling requests for 53 regions while informing org-wide operations
• 2019’s Teacher Appreciation Week cross-channel campaign, which included animated social media posts; raised more than double the previous year
• Initiated The Key, a monthly donor society to attract sub-K donors; developed automated email strategy for ongoing engagement
• Directed marketing team’s transition to Visage platform, coordinated and ran pilot test group, then presented to the marketing team at large; this change improved user output and experience, while maintaining control of graphic elements
• Evolved the Teach For America brand standards to reflect strategic direction (3-year plan), and appeal to next generation recruitment efforts
• Sourced and designed TFA-branded merchandise across audience spectrum
Senior Designer, Manager | January 2011 - April 2016
• Organizational expansion: regional sites increased from 47 to 53.
• Realized design elements for collaboration with well-known industry applications — BrandMuscle, Bizzabo, Pinnacle Promotions — as well as the TFA Marketing Portal; increased number of internal users, this cut costs and raised brand integrity
• Created installation design, signs, event materials, and merchandise, including strategic give-aways to inspire networking at Teach For America’s 25th anniversary; 15,000 people in attendance
• Supervised production manager position
Graphic Designer | March 2008 - December 2010
• Organizational expansion: regional sites increased from 30 to 47, corps size more than doubled
• Partnered with regional account teams for event strategy and led materials design; donations from the New York City Annual Benefit Dinner and the Phoenix Celebration Dinner saw annual increases
• Art directed photo shoots for in-house and public-facing campaigns
SKILLS:
• Extensive experience in Adobe Creative Cloud and Microsoft Office suites
• Work in: Agile, Asana, Asset management systems, Basecamp, Bizzabo, BrandMuscle, Cvent, CMS, HTML, Jira, Pardot, Slack, Teams, Visage, Wordpress, WorkFront, and Workday
• Able to prioritize and manage multiple moving projects, while delivering with high standards
• Adaptable, reliable, and a problem solver
PROFESSIONAL DEVELOPMENT:
• HOW Conference in 2010 and 2016
• SXSW in 2012
EDUCATION:
The Art Institute of Philadelphia | 2004
• Bachelor of Science in Graphic Design